I remember when cacao varietals were beginning to take foot, and then became the rage. Single origin still remains an important segment in the confectionery industry. But it appears that private labels are vying for flavor rather than origin in creating chocolate blends, Confectionery News reports. Flavor trumps origin in mixed bean cocoa blends.
The premium private label chocolate industry is becoming increasing interested in the subtleties of cocoa and is willing to sacrifice single origins for a flavorsome blend, according to French chocolatier Cémoi.